We started The Cub Co because we couldn't find what we were looking for.

Safe tableware existed. Beautiful tableware existed. But safe AND beautiful tableware that actually looked good on the table, worked properly in real life and didn't come with a list of chemicals you had to google, that was harder to find.

So we built it.


Real childhood is the whole point.

We believe childhood should be lived properly. Barefoot, outside, messy and real. Not sanitised, not staged and definitely not stuck indoors.

Our tableware is designed for the way families actually live. From first tastes on a kitchen floor to snacks eaten on a beach blanket, every piece is built to go wherever your cub goes.

What we stand for.

Every piece in The Cub Co set is made from 100% food grade platinum silicone. No BPA. No PVC. No latex. No compromise.

Safe from the very first taste. Beautiful enough to keep. Built to survive real family life.

Welcome to the family. 🌿